DuckDuckGo Search EngineĭuckDuckGo is worthy of your attention because, when it comes to privacy, it’s the opposite of Google. When you submit your website to Bing, it’s automatically submitted to Yahoo as well.
ALTERNATIVE TO GOOGLE SEARCH ENGINE SOFTWARE
There are SEO toolkits and software that can help you test, analyze, and improve your results over time.īing powers Yahoo, so the two search engines are often factored together. To rank in its SERPS, take the time to familiarize yourself with Bing’s webmaster guidelines and learn about its webmaster tools for businesses. Higher website engagement rates, including time on site and subscription signups.Bing and Yahoo Search EnginesĪccording to SEO blogger Matthew Woodward, Bing offers many advantages over Google, including: Below we offer some tips for ranking on Bing, Yahoo, DuckDuckGo, and Amazon.
ALTERNATIVE TO GOOGLE SEARCH ENGINE HOW TO
How to Rank on Alternative Search EnginesĪfter careful consideration, perhaps you’ve decided that it’s worth the investment to try optimizing your SEO for non-Google search engines. Notice that Rand’s answer politely steers away from alternative search engines, instead suggesting that small businesses focus on social media and other communities where unknown businesses have a history of succeeding. “Many businesses I know build a presence on little-known forums or discussion boards, subreddits, communities on Twitter or groups on Facebook, and have loads of success with it.” “Certainly I think there’s a lot of opportunity on small platforms for all kinds of folks,” Fishkin explained. Does Google domination mean that “all the rest” might offer some untapped potential for small businesses and solopreneurs? In a LinkedIn group discussion surrounding his article 2018 Search Market Share, we asked Rand for his thoughts on the value of small businesses targeting non-Google searches. We asked SEO expert Rand Fishkin, founder of SparkToro and previously of Moz, for his opinion on whether businesses should invest time attempting to rank on alternative search engines. Moz’s Rand Fishkin Offers Perspective on Non-Google Search
In the chart below, Rand Fishkin shows how the search engine market share is broken up across 11 different platforms.Īs we move forward with tips on how to rank in alternative search engines, do keep in mind that Google should always be a brand’s 1st priority for search engine marketing. However, when you factor in Google-owned properties such as YouTube, Google Images, and Google Maps, you discover that nearly all internet searches (over 90%) begin on Google. Google search alone owns almost 70% of the market share. It’s crucial that brands understand a few basic statistics before investing time and energy into ranking on non-Google sites.įor starters, while Amazon’s rise to product-search dominance touts impressive accomplishments, its strong reach is limited to product-only searches.įor all other search types, Google dominates search traffic by incomparable numbers.
While the numbers may sound impressive, a bit more research provides a fuller picture of search engine marketing. It now owns nearly half of all online product-related searches, compared to the 34% of internet users who turn to Google first when conducting product searches. Still, other search engines offer impressive numbers that may be tempting to smaller businesses that are just getting started.įor example, DuckDuckGo recently achieved a milestone of 30 million searches.Īlso, Amazon surpassed Google this year in the number of product searches conducted on its own search engine. According to a recent report from Sparktoro, Google dominates the search engine competition, claiming 90% of all web searches. When it comes to organic search marketing, there are many alternatives to Google, including: Are Alternative Search Engines Worth Your Effort? In this article, we’ll help you understand alternative search engines so you decide whether to optimize your content for Yahoo, Bing, DuckDuckGo, and Amazon. However, recent changes in the popularity of certain search engines make it worth your effort to understand more about how they work and whether you should pay attention to them.įor example, Amazon recently surpassed Google to become the #1 product search engine.Īlso, while inte rnet giants like Google and Facebook continue to make news headlines for privacy violations, one small search engine has solved the privacy issue altogether - and is growing at a rapid pace. How come you rarely see headlines about how to rank in the alternative search engines? In most cases, it’s because Google owns so much of the market share that it’s not worth your effort to focus on the smaller search engines.